The Founder

Alexandra Necula is an independent design studio specialized in brand identities, packaging & web design. We are pretty versed at working remotely, therefore we are open to working with clients from all around the world.

Our purpose is to help ethical, sustainable businesses build timeless brand identities and reach their target audience through design that speaks emotion and personality.

We believe that great relationships are built through communication, trust, passion, and creativity.


1. Brand Strategy

In the strategy phase information about the business goals, target audience and competitors are required in order to discover the brand's personality and set the right creative direction for the project scope. We work through moodboards to ensure that the brand strategy will match the final visual design. 

2. Presentation

After we have covered the brand strategy phase, we will send a comprehensive design presentation that includes the project deliverables presented in relevant context (print, web, etc). If revisions are required, we will apply them accordingly.

3. Delivering

Once the final design concept is chosen and approved, we deliver all the editable files and materials that were included in the project scope and we briefly give instruction on how to maintain consistent brand image using the brand guidelines.


We focus on complete, holistic visual systems rather than just logo design or a-la-carte items.

Brand Identity System

Main logo & secondary logos

Brand marks

Color palette

Typography/font styling

Brand patterns/Icons/Illustrations

Photography Direction

Brand Guidelines Manual

Identity + Packaging and/or Collaterals

Brand Identity System

Stationery Design

Social Media Key Visuals

Packaging Design

Product Photography

Editorial/Print Design

Website Design & Newsletters

UI/UX Design

Website Development (Squarespace, Shopify or Wordpress platforms)

Website Copywriting

Newsletter Design & Templates

Video Tutorials + launch setup