Alexandra Necula is an independent graphic designer specialized in brand identities and working with clients from all around the globe.
Our purpose is to help ethical, sustainable businesses build timeless brand identities and reach their target audience through design that speaks emotion and personality.
We believe that great relationships are built through communication, trust, passion, and creativity.
In the strategy phase information about the business goals, target audience and competitors are required in order to discover the brand's personality and set the right creative direction for the project scope. We work through moodboards to ensure that the brand strategy will match the final visual design.
After we have covered the brand strategy phase, we will send a comprehensive design presentation that includes the project deliverables presented in relevant context (print, web, etc). If revisions are required, we will apply them accordingly.
Once the final design concept is chosen and approved, we deliver all the editable files and materials that were included in the project scope and we briefly give instruction on how to maintain consistent brand image using the brand guidelines.
Visual Brand Identity
Product & Print Design
Social Media content