In the strategy phase information about the business goals, target audience and competitors are required in order to discover the brand's personality and set the right creative direction for the project scope. We work through moodboards to ensure that the brand strategy will match the final visual design.
After we have covered the brand strategy phase, we will send a comprehensive design presentation that includes the project deliverables presented in real context (print, web, etc). If revisions are required, we will apply them accordingly.
Once the final design concept is chosen and approved, we deliver all the editable files and materials that were included in the project scope and we briefly give instruction on how to maintain consistent brand image using the brand guidelines.
Visual Brand Identity
Product & Print Design
Social Media content