The Founder
Alexandra Necula is an independent design studio specialized in brand identities, packaging & web design. We are pretty versed at working remotely, therefore we are open to working with clients from all around the world.
Our purpose is to help ethical, sustainable businesses build timeless brand identities and reach their target audience through design that speaks emotion and personality.
We believe that great relationships are built through communication, trust, passion, and creativity.
PROCESS
1. Brand Strategy
In the strategy phase information about the business goals, target audience and competitors are required in order to discover the brand's personality and set the right creative direction for the project scope. We work through moodboards to ensure that the brand strategy will match the final visual design.
2. Presentation
After we have covered the brand strategy phase, we will send a comprehensive design presentation that includes the project deliverables presented in relevant context (print, web, etc). If revisions are required, we will apply them accordingly.
3. Delivering
Once the final design concept is chosen and approved, we deliver all the editable files and materials that were included in the project scope and we briefly give instruction on how to maintain consistent brand image using the brand guidelines.
SERVICES & PACKAGES
We focus on complete, holistic visual systems rather than just logo design or a-la-carte items.
Brand Identity System
Main logo & secondary logos
Brand marks
Color palette
Typography/font styling
Brand patterns/Icons/Illustrations
Photography Direction
Brand Guidelines Manual
Identity + Packaging and/or Collaterals
Brand Identity System
Stationery Design
Social Media Key Visuals
Packaging Design
Product Photography
Editorial/Print Design
Website Design & Newsletters
UI/UX Design
Website Development (Squarespace, Shopify or Wordpress platforms)
Website Copywriting
Newsletter Design & Templates
Video Tutorials + launch setup
AS SEEN ON
