Yum Cosmetics is a handmade, vegan, nice smelling skincare company located in London, UK. Their product range includes facial balms, body butter, lotions, creams. Their brand personality is fun, organic, fresh, promoting a sustainable, earth-friendly, and health-conscious lifestyle. They are committed to using the least amount of plastic packaging. The goods are hand-wrapped and delivered in PCW paper and their cosmetics are packaged in a metal tin or glass containers.
The project goal was to design an identity that will help build brand awareness faster, as well as making the products stand out on the shelves of retail cosmetics boutiques. Their identity appeals to the right audience, women between ages 20-40, passionate about health, wellness, environment, and earth.
Logo & Brand Identity
& Art Direction