Branding & Packaging

Sâmburel is a family artisan jam brand, located in Sâmburesti village, Romania. Their jams are made from 100% organic fruits grown on the owners farm. In romanian "sâmburel" means "little kernel".

The concept behind the logo was a custom handlettered wordmark with a "jelly" feeling, emulating the texture and flow of jams and marmelades. The logo is complemented by a traditional, friendly packaging to convey coziness and awaken the familiar taste of homemade jams.

  • behance (1)
  • dribbble-logo
  • Black Instagram Icon
  • Black Facebook Icon
  • Black Pinterest Icon

© 2019 by Alexandra Necula