Branding & Packaging

Sâmburel is a family artisan jam brand, located in Sâmburesti village, Romania. Their jams are made from 100% organic fruits grown on the owner's farm. In Romanian "sâmburel" means "little kernel".

The concept behind the logo was a custom hand-lettered wordmark with a "jelly" feeling, emulating the texture and flow of jams and marmalades. The logo is complemented by a traditional, friendly packaging to convey coziness and awaken the familiar taste of homemade jams.

  • behance (1)
  • dribbble-logo
  • Black Instagram Icon
  • Black Facebook Icon
  • Black Pinterest Icon

© 2020 by Alexandra Necula. All rights reserved.