Sâmburel is a family artisan jam brand, located in Sâmburesti village, Romania. Their jams are made from 100% organic fruits grown on the owner's farm. In Romanian "sâmburel" means "little kernel".

The Challenge

Make the brand identity & packaging feel traditional, fun, friendly, natural and healthy. The concept behind the logo is a custom hand-lettered wordmark with a "jelly" feeling, emulating the texture and flow of jams and marmalades. The logo is complemented by a traditional, friendly packaging to convey coziness and awaken the familiar taste of homemade jams.


Brand Identity

Packaging Design

Landing Page

Commercial Photography

& Art Direction

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  • dribbble-logo
  • Black Instagram Icon
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© 2020 by Alexandra Necula. All rights reserved.