IRVETTA
Brand Identity
Packaging Design
Art Direction
Print Photography by Ciprian Kis
Year: 2018-2019
Irvetta is an ethical luxury swimwear brand that consciously sources its fabrics to minimize the impact on the environment. Irvetta swimwear is drawn to the symmetry that lattice evokes and reimagines it as a delicate way to adorn pure silk exquisite pieces. This symmetry is reflected in the Irvetta's iconic logo. The brand icon was an inspiration for their first collection, Irvetta’s Odyssey, and was reinterpreted as a side string on one-piece swimsuits and bikini tops.
We designed an identity and packaging that reflects the luxury and romantic personality of the brand. The result can be seen in brand collaterals that contain fine print touches as gold foil letterpress and tissue paper with a metallic ink logo pattern.
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